Brew Your Poison Coffee | Concept

Born out of an internal brand exploration at Stonewall Kitchen, Brew Your Poison began as a question: how far could a mass channel coffee brand really go? Inspired by the cult following of brands like Death Wish Coffee, I pushed the concept beyond a safe rebrand into something deliberately unhinged. Cartoon poison visuals, laboratory aesthetics, bold color-coded bags, a custom drip motif, potion bottle logo, and an allover pattern of skulls, bones, and coffee beans. Built to cut through a sea of brown and white and own the shelf with personality.