Stonewall Kitchen | 30th Anniversary Campaign

To celebrate 30 years, we wanted to tell the full story of who Stonewall Kitchen had become. The answer was already in our products. Looking across the portfolio, we discovered a rainbow living in our labels and ingredients: the rich teal of Tillen Farms, the deep purple of Napa Valley Naturals, the warm red of Montebello, and of course, the deep blue of the product that started it all, Wild Maine Blueberry Jam. Each colorway became its own immersive world, and together they told the story of a family of brands with surprising depth and range. The campaign lived across our retail bags, billboards, catalogs, advertising, and a fully wrapped elevator outside South Station in Boston, timed to the opening of our new Boston Company Store.